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Created for World Class Athletes

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Performance Body Care Products

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Product of the Month

New! Bumalicious cycling bottles. Specialized branded BPA free water bottles are the perfect way to stay hydrated while cycling.


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See What The Glide's About

Created & Handcrafted by Jeanne Anne Norton to Repair, Heal and Prevent Dermal Issues.

Bumalicious™ is a proprietary formula chamois crème created specifically for a cyclist out of necessity and frustration. Remember, if you ride this will make your bum glide!

A cream gentle yet potent enough to address skin in distress, from road rash, saddle sores, and severe dermatitis conditions, such as dry cracked skin, eczema, psoriasis, and even diaper rash.

For indoor cycling and other training, reduce hotspots over long periods of activity. Avoid the burning sensation from other "euro-style" cooling cremes and treat yourself to an organic solution!


"I have to say that Bumalicious is really the best product I have ever used. When I mentioned that I also use it on my hands and feet to prevent and heal dry cracked skin I was encouraged to try the Healing Balm and, wow, this product is the BOMB!"

- Margaret T.
(RAAM Record holder & National champion)

"As an avid cyclist for over 30 years, I am very particular about products I review and purchase. I have been training and racing my bike virtually over the last few years, and started to have more "issues" with sensitivity and irritation, especially in "private" areas. Bumalicious is unique. After a few applications, such issues have been resolved. Also, as someone who is nose sensitive, and prefers natural ingredients, this product satisfies my high standards. I love the smell & texture. I cannot wait to try out the healing balm as well."

- Sherry B.